Keyword Lists for Howie’s “36 Money Pulling Niches”
Most of you have probably seen the recent promotion for Howie Schwartz “36 Money Pulling Niches” which is being given away at IMRemarkable.com. As soon as we downloaded and reviewed this document we decided that we needed to conduct comprehensive keyword research for each of these niches to see for ourselves what opportunities exist for competing in these niches. Some of the niches took quite a bit of research before we found some good keywords, but in the end we found that each niche had at LEAST 40 or 50 excellent keywords that we could begin targeting for SEO traffic.
Different methodologies exist for selecting target keywords, but the starting point is finding keywords with the highest number of daily searches and the lowest competition.
We begin by looking at the monthly search volume for a keyword phrase, and search for keywords related to our niche that have more than 50 searches per day (broad). We use a variety of tools to come up with as many related keywords as we can that get 50 searches or more per day.
Next, we go to the Google SERPS (Search Engine Results Pages) to check for the number of competing pages for that exact phrase, entering the phrase in quotes in Google search box. Based on our experience, we find that less than 10,000 competing pages is often a pretty easy phrase to rank on the first page for, less than 50,000 is usually achievable with a little work, and anything under 100,000 may take a little more time, but is still usually manageable without spending a lot of money. In our keyword reports we include keywords with less than 100,000 competing pages.
Next, we add a few more numbers that help us evaluate the keyword. We check the search volume for the keywords using Phrase and Exact match. We look specifically at the ratio of searches between Phrase and Broad match (PBR) and remove the keywords with a ratio of less than 10% because it is probably a phrase that does not really get the indicated search volume.
Google gives a lot of weight to the title of a web page, so the next number we look at is the number of competing pages with the keywords in the title of the page. A low number here means the phrase will be particularly easy to rank for.
Lots of phrases get searched every day, but that does not mean it is a phrase that will be worth taking the time to rank for. Most of us are looking to find keywords that will make us money, so an easy indicator of this is looking at how many ads are running in Google Adwords for that phrase. A low number here probably means other advertisers have not found the keyword to be profitable. A high number means there is a lot of competition for advertising, so the price of running an adwords campaign could be high but that also means using SEO to get your site ranking for this phrase could make you a lot of money and it would make your site worth a lot of money.
Finally, we look through the list a final time and make sure every phrase looks like it is logically related. Sometime we will find that we have some strange sounding keywords that are really not related but may be the name of a movie or lyrics from a song.
In the end we have created keyword lists for 46 different niches (he added 10 more in a document published after the original 36) that Howie Schwartz has found to be money-making niches, and we will be making all of those for sale on this site in the coming week. You either buy individual lists, or we have broken them into 5-niche collections (Volume 1-9) that you can purchase at a discounted price.
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